"typical feature and benefit marketing is over – consumers want (and need) to be inspired, engaged, stimulated, entertained and educated – this can only be achieved through transformational experience staging and execution."
Today I will be talking a lot about experiences, experience design and the role of experiential marketing in building brands and improving people performance. I'll also explain how to design an experience that has a lasting consequence or impact beyond its consumption. But before I do allow me to set the context and believe it or not the context is a company's Balance Sheet not its Marketing Plan!
The Dalai Lama says that “easy times are our enemy, they put us to sleep, adversity is our greatest friend, it wakes us up!”
My Experiential Marketing Framework is holistic, integrated and speaks to ROI
Read the Marketing Magazine article featuring Andrew White on Destination Branding and third party co-op marketing showcasing the Yukon
This is a brilliant PDF written by the authors of The Experience Economy and Authenticity (Pine & Gilmore)
“Only the fittest survive”. Darwin’s Origin of Species revolutionized the way people thought of themselves and their world
